SEO Services

SEO stands for Search Engine Optimization and is a way to make your pages surface on search engine result pages when Internet users are searching using keywords related to your activity. SEO is THE traffic source that will provide you the most interesting ROI (Return On Investment) on a long-term point of view. Unlike other traffic sources like PPC, Social Media Ads or Affiliate Programs where you will have to pay a third party to be displayed, SEO is a free traffic source.


How Does SEO Work?



SEO helps you getting visitors

Search engine use algorithms to rank pages according to the keyword typed by Internet users. They take into consideration various signals from three main areas : Technical, Content and Popularity. The goal of SEO is understanding how search engines work to make your pages compliant to their algorithms and get better rankings for keywords relevant to your business.

Since studies show that most of the Internet users are clicking the first results of result pages, improving your rankings will drive more traffic to your pages, which will definitely increase your online turnover. It is also a way to care about your e-reputation by making sure that relevant content pop-up first when users are looking for information about your brand or your name.



CTR study on SEO results (May 2016)

The 3 areas of SEO


SEO is an asset both for search engines and users. It helps them better understanding information that you display on your website and improve their browsing experience by making sure that they access the right content, the right way. To achieve your business goals using SEO, we will need to work on three areas to make sure to your digital environment is SEO-friendly.

Technical SEO

To ensure that search engines and users are properly visiting your pages so that engines can display them in search results when user look for something online.

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Semantic SEO

To make sure that search engines and users will understand the content of your pages so that search engine can surface them when users search for a specific keyword.

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Link Building

To communicate about your business, understand how external sites link your pages and get insights about the strategies you could use to get a better exposure.

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What kind of SEO services?

SEO is a large topic. Get Clicks will help you understanding the current blocking points and to provide solutions that will be prioritized to set-up a realistic strategy. Here are examples of the services Get Clicks can provide:

  • Audit & Strategythe basic package to improve performances
  • SEO deliverables as part of the audit steps (keywords, tags, titles…)
  • Content Marketing to develop new landing pages and to improve SEO
  • Competitor Analysis to understand how they rank (technical & semantic)
  • Link audit to understand your link profile or the one of your competitors
  • Performance Reports to follow results on weekly or monthly basis
  • SEO Trainings to train your team to SEO best-practices
  • Penalty Removal to help you recovering from a penalty



HOW TO MANAGE A SEO PROJECT?

Each SEO project is different but there are some core deliverables and steps that should be followed to provide an efficient strategy. You can find below some of the main SEO tasks that a vendor needs to do to improve your performances.


SEO AUDIT

The first step is analysing your website to understand the blocking points and provide solutions to make it SEO-friendly

KEYWORD RESEARCH

Then we highlight the keywords your website is relevant for so that we can improve the content part and the tagging

SEO DELIVERABLES

Based on those documents, we will highlight solutions and provide recommendations to improve the site

PERFORMANCE REPORTS

Monthly reports will be provided to follow the SEO KPIs (rankings, traffic, conversion rate and turnover)

Why SEO is beneficial to your business?


Keyword Matters

Keyword is the best way to understand intents. SEO helps you to match those searches.

Bring Visitors

Everyone is using search engines on daily basis looking for information to fill their needs. Be there.

SEO Is Free

You don't need to pay Google to appear on its search result pages that's why SEO is the best ROI source.


HowDoes It Work


After having received your request, I will call you back to discuss with you about your needs. Then, I will run a free pre-audit to introduce a strategy to improve your performances. In the meantime, please visit my pricing page to know more about the way I price SEO projects.

You can also connect and contact me directly on LinkedIn.

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