SEO Audit & Strategy

An SEO audit is a data-led analysis of your website, usually conducted at the start of a project, to identify issues preventing your pages from ranking higher on Google and appearing in AI-driven search results.

Our audits combine website crawls, Google Search Console data, analytics platforms, keyword tracking tools and SEO software to assess technical performance, crawlability, indexing, content quality, authority and user experience.

The goal is to provide clear recommendations to improve your pages, strengthen your SEO and GEO strategy, and generate more qualified organic traffic.



SEO Audits Help Define Your Strategy



Why AUDIT Your Website?


An SEO audit identifies what is limiting your visibility on Google, in AI Overviews and in AI chatbots like ChatGPT. It provides the basis for a clear SEO and GEO strategy focused on rankings, traffic and business impact.

Common issues include crawlability and indexing problems, non-optimised or over-optimised pages, outdated content, weak internal linking, missing pages for key search opportunities and lack of authority.

At Get Clicks, we identify the issues, define the solutions, prioritise the actions and build a clear roadmap. We can also support the implementation or review the changes made by your team.

Our SEO Audit Checklist


Our SEO audits cover the main criteria used by Google to assess and rank pages. During the analysis, we also review your competitors to identify relevant SEO, content and UX best practices that could be applied to your website.

Each audit is customised to the project, the website’s current situation and the client’s objectives. The list below is therefore indicative only. Additional checks may be conducted depending on the findings and priorities identified during the audit.

Analytics

  • Branded VS non-branded clicks
  • Clicks and impressions evolution
  • Best keywords and landing pages
  • Rankings opportunities
  • Traffic drop and recovery
  • Traffic evolution
  • Conversions distribution
  • Search engines distribution
  • Device distribution
  • Countries distribution

Technical

  • Accessibility & Architecture
  • Canonical tags
  • Crawl & indexing status
  • DUST (Different URL, Same Text)
  • Hreflang tags
  • HTTP Codes
  • Mobile friendliness
  • Rich-snippet
  • Website’s speed
  • XML Sitemap & Robots.txt

Content

  • Title tags
  • Meta descriptions
  • Headings and sub-headings
  • Content optimisations
  • Internal links opportunities
  • Images and video optimisations
  • Keyword targeting
  • Content creation opportunities
  • Content accuracy
  • Local SEO

Popularity

  • Domain’s authority
  • Number of referring domains
  • Number of backlinks
  • Top backlinks
  • Link profile
  • Topic authority
  • Anchor text distribution
  • Most linked pages
  • Techniques used to get links
  • Link building opportunities

Our Deliverables


Our audits include PDF reports with deep analysis about the current visibility of your website, and detailed recommendations in Asana (project management software) to help managing the project, setting priorities and tracking the results.

PDF audit report and analysis (1)
PDF audit report and analysis (2)
PDF audit report and analysis (3)
PDF audit report and analysis (4)
seo recommendations in asana (1)
seo recommendations in asana (2)
seo recommendations asana (3)

digital services hong kong


What are the outcomes?

Our advanced SEO audits help define a long-term SEO and GEO strategy. We identify issues, prioritise actions and improve your pages to increase visibility on Google and in AI-driven search results.

  • We make sure your pages can be crawled and indexed.
  • We identify blocking points that prevent Google from ranking your pages.
  • We provide prioritised solutions to improve your key pages.
  • We help you implement changes and test them through quality control.
  • We identify new opportunities to generate organic traffic and AI visibility.
  • We analyse your competitors to better understand your market.
  • We monitor results to maximise your ROI.

FAQ

How much does an SEO audit typically cost?

The cost varies depending on website size, complexity and the issues identified. For small to medium-sized websites, SEO audits typically range from HKD 15,000 to HKD 30,000. This includes a PDF report with recommendations and up to 4 hours of presentation time. Costs can be higher for large eCommerce platforms or websites requiring deeper AI visibility analysis.

Are you responsible for implementing the changes?

We implement the optimisations that can be managed through your CMS (Content Management System). We can also run UAT (User Acceptance Tests) for the changes handled by your technical or content team, to make sure they have been implemented correctly.

How long do you need to deliver an audit?

An advanced SEO audit typically takes around one month after the contract is signed. The timeline depends on the size and complexity of your website, as well as the type of service required, whether it is a one-off audit or part of a longer-term SEO and GEO project.

Can you audit a multilingual website?

Yes. Get Clicks works with international clients across Asia, Europe and North America. We mainly provide SEO in English, Traditional Chinese, Simplified Chinese and French, and we are fully capable of auditing complex multilingual websites.

What do SEO audits include?

Our SEO audits include a wide range of analyses, including traffic analysis, technical analysis, content analysis, link building analysis, competitor analysis, local SEO and mobile SEO. We also review opportunities linked to AI Overviews and ChatGPT when relevant to the project.

Do you offer one-off SEO audits or project-based services?

We provide both one-off SEO audits and project-based services that include ongoing audits, usually over 6 to 12 months. While a one-off audit can provide valuable insights, a project-based approach allows us to monitor progress, adjust the strategy and work towards long-term SEO and AI visibility results.


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