SEO For eCommerce

SEO is the main source of traffic for eCommerce websites and the most interesting in terms of ROI. However, few online stores are optimised for search engines due to their specificities.

Get Clicks offers tailored SEO solutions for eCommerce that will aim at creating quality organic visits that will increase your online sales.



Get more organic traffic and increase your online sales



How to do SEO for E-commerce Websites?


If the basics of SEO like writing unique title tags, having structured headings, providing a website that does not return errors, apply when you are trying to reach the top of search results for your keywords, your web-store can have various issues that might prevent it to perform well in Google. Besides improving the coding and the content, there are some differences between a showcase and a eCommerce that Get Clicks focus on. Get Clicks worked on various online shops both in Hong Kong and in France including Lane Crawford, Plantin Kaviari, Citroën or Absolument Design.

Categorisation

Categorising products and, in a more general way, designing the right site's structure can lead to some errors that may impact your rankings in search results. For instance, if you have close categories that will compete between each other or if you don't use the right terms that users type in search engines, your e-commerce platform might have issues to perform.

Product Descriptions

Many e-commerce websites will directly use the product description provided by the manufacturers. In that case, it will necessarily create duplicate content since the resellers will have similar pages. Besides creating issues for SEO, it can also be a blocking point to sell online since the product descriptions will not be attractive enough to engage your audience.

Filters

E-commerce websites use filters and sorting features to improve the user experience by giving the option to better find products. However, these features can lead to various issues like duplicate content or impact the technical side and the crawling by creating spider traps. There are various ways to have SEO-friendly filtering options and Get Clics can help you to do so.

Internal Links

If your online store proposes a wide range of products and categories, it can quickly be a nightmare from a search engine standpoint. For instance, if you have a mega menu that lists all your categories, ``sneakers`` can be linked to ``skincare`` which is un-related from a semantic standpoint. How to make sure that Google will crawl related links? We can help you.


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How To Improve Your Online Shop?

When we work on SEO for online shops, we provide regular services like SEO audits, Keyword Researches, On-Page Optimisations but we also make sure that we will tackle the specificities of eCommerce platforms:

  • Define the site’s structure.
  • Improve the crawling process.
  • Enhance the management of the filters.
  • Understand the user’s intent.
  • Develop quality SEO traffic to improve conversions.
  • Get rid about duplications and thin content.

FAQ ABOUT OUR SERVICES FOR E-COMMERCE


Online buyers start by searching on Google. If your products are not there, you’re missing an opportunity. SEO is one of the most profitable channel for an online store. It can represent 25% to 35% of the monthly organic sales, sometimes more, depending on how the other channels performs.

Besides auditing the platform and defining the keywords, Get Clicks focuses on the way Googlebot crawls the pages, on improving the content of the categories and products, on implementing the structured data and on working on the internal links. The goal? Make sure each product is indexed and ranked in the top results so that you can sell more.

Each project is different and requires investigations to be able to come up with an accurate quotation. While you can contact us to have a free consulting session and quotation, please note that Get Clicks values transparency. There is no hidden cost and we work on an hourly rate basis. Prices depend on the scope of work and efforts to reach your marketing goals.

CMS (Content Management Systems) are used by many brands to create their websites and online shops. WordPress, Magento, Shopify, PrestaShop, are some of the most common CMS to sell online. Each one of them can be customised but some like Shopify have limitations. It totally depends of your needs but Get Clicks can help you defining them and has experience with those CMS.

Most of our clients have online stores in different countries, different niches and using various CMS. Get Clicks has proven track records increasing the organic sales thanks to SEO and feel free to contact us to get our latest case studies.


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Other SEO services


Technical SEO

We scan your website and we run analysis to highlight the code-related issues. We provide recommendations, set priorities and draw a roadmap.

Semantic SEO

We identify the relevant terms that your brand should target and we propose content optimisations that will help to improve your keyword targeting strategy.

Linking Strategy

Our link audit and competitor analysis will help you to better communicate online. We identify ways for you to get more links from relevant websites.