SEO Audit

Running an audit is the first step of a SEO project because it helps to identify code-related issues. Recommendations will be prioritised to highlight the quick-wins, the middle-term evolutions and the additional documents that should be delivered. Doing a site’s audit is an important step and here are some information about our approach.

An Analysis To Fix Technical Issues

The structure of our SEO audit

There are different ways to do a site audit but the main goal is to understand how your site currently perform in search results and how can we improve it to reach the next level. To give you some visibility about the way Get Clicks runs SEO audit, you will find some details about the structure of the document that you will receive.

ANALYTICS & RANKINGS

To understand how your pages rank in search results and what is the weight of SEO as part of your global traffic, conversions and turnover.

TECHNICAL AUDIT

To make sure that your content is accessible, easy to access, without errors. We find solutions to improve the crawling and the indexing process.

SEMANTIC AUDIT

To make sure that your content is SEO-friendly so that search engines can understand the topics & rank your pages on relevant keywords.

PRIORITIES

To highlight the quick-wins that should be implemented and the SEO optimisations that will require more time or more deliverables to be implemented.

Why no link analysis in your SEO audit?

Because we focus on what we call “on-site” SEO as part of this type of audit. We do provide link audit, but it’s generally a different deliverable because we analyse your link profile compared to your competitors. However, we can include it as part of the SEO audit, if necessary, and focus on your site only.

SEO Audit Checklist

You can find below some examples of the tests that we run during the technical audit. Please note that the list provides insights only. There might be other tests during the analysis, depends on the findings.

Analytics Checklist

Rankings analysis
Rankings trends & evolution
Rankings distribution
Best rankings & SEO landing pages
Rankings opportunities
Traffic trends
Traffic & conversions distribution
Search engines distribution
Device distribution
Countries distribution
…

Technical Checklist

Accessibility & Architecture
Canonical tags
Crawl & indexing status
DUST (Different URL, Same Text)
Hreflang tags
HTTP Codes
Mobile friendliness
Rich-snippet
Website’s speed
XML Sitemap & Robots.txt
…

Semantic Checklist

Content SEO-friendliness
Google news compliance
Headings
Images (ALT tags, captions…)
Internal links
Keyword targeting
Local SEO
Meta descriptions
Title tags
Videos
…

What are the outcomes?

The SEO audit helps to define a strategy that should be implemented in order to make sure that your pages will match search engine criteria. After having implemented the solutions, your site will be more visible.

We will make sure that your pages are accessible so that search engines can scan them and index the right ones.
We will block the irrelevant pages, the ones that are not useful for your SEO strategy so search engines will focus on scoring the ones that target interesting keywords.
We will provide recommendations to improve the tagging of your website.
We will list all the solutions for the issues that were highlighted in the audit to help you to define a roadmap to start to optimise your website.

FAQ About Our SEO Audits

Are SEO audits automated?

No. The SEO audits provided by Get Clicks are customised and not generated by free tools that you can find online. Some SEO agencies and consultants can provide that kind of report but this is not our vision of professional SEO services. Get Clicks uses tools to get data about your website but the reports are fully customised.

How do you do SEO audits?

We scan your pages such as search engines do and we analyse the data to highlight the blocking points that prevent your website to rank higher in search results. We also run manual checks for tests that tools do not cover.

Do you do the implementation?

It depends of the scope of the project. Generally speaking, internal teams are in charge of implementing the changes but if you need, we can discuss about it. We can implement basic changes directly from your back-office or work directly on the code and the server with our developers.

How long do you need to deliver an audit?

Most likely between two weeks and a month after the signing of the contract. Note that the duration to complete a technical SEO audit depends of the size of your website.

Do you do presentations after the delivery?

Yes we do and we come to see you wherever you live in the world!

Can you audit a site that has various languages?

Yes we do, since SEO audit are technical, it’s not an issue if we audit a language that we don’t master. In case we have specific questions about a given language, we work with local SEO specialist.

How many recommendations can we expect?

It depends about the current state of your SEO strategy but most of the time it leads few dozens of recommendations, between 20 and 60 according to the findings.

Are SEO audits mandatory?

Most of the time yes. A SEO audit is the main deliverable that a SEO agency can deliver. Since it will help to define a strategy to fix the current issues, it is not possible to have great rankings without a website analysis.

How often should we do a SEO audit?

An audit should be done at the beginning of the SEO consultancy and every 12 to 18 months in order to refresh the strategy. If you revamp your website, you might want to have another audit as well.

Can you provide an example of a SEO Audit?

Yes, please contact us if you want to receive an example.

Other Technical SEO services

Log Analysis

We compare the logs and the crawl data to compare what you have in the site and what search engines can access.

SEO Specifications

We help you to make your site SEO-compliant by providing specifications while you are in the development stage.