SEO Audit

Running an audit is the first step of a SEO project because it helps to identify issues that prevent your website to rank high. An audit helps to define a long-term strategy to improve your pages, for Google, and your visitors.

Our analysis lead to recommendations that will be prioritised to identify the quick-wins and the long-term evolutions that will be necessary to make your pages better than the ones that rank for the keywords that you target.

An audit is probably the most important document you can have from your SEO agency and Get Clicks uses advanced tools and techniques to deliver actionable recommendations that can be easily spread across your team.


Let’s define your SEO strategy and fix issues



The structure of our SEO audit


The main goal of a SEO audit is to understand how your site currently perform in search results and how can we improve it to reach the next level. To give you some visibility about the way Get Clicks runs such analysis, you will find some details about the structure of the document that you will receive.

ANALYTICS & RANKINGS

To understand how your pages rank in search results and what is the weight of SEO as part of your global traffic, conversions and turnover.

TECHNICAL AUDIT

To make sure that your content is accessible, easy to access, without errors. We find solutions to improve the crawling and the indexing process.

SEMANTIC AUDIT

To make sure that your content is SEO-friendly so that search engines can understand the topics & rank your pages on relevant keywords.

PRIORITIES

To highlight the quick-wins that should be implemented and the SEO optimisations that will require more time or more deliverables to be implemented.


Are you looking for a link audit?

While we provide guidance about the way you can get more links in our analysis, the SEO audit mainly focuses on the “on-site” SEO. If you need a detail analysis about your link profile compared to your competitors, please have a look at our tailored link audit offers.


READ MORE ABOUT LINK AUDIT

SEO Audit Checklist


You can find below some examples of the tests that we run during the technical audit. Please note that the list provides insights only. There might be other tests during the analysis, depends on the findings.

Analytics Checklist

  • Rankings analysis
  • Rankings trends & evolution
  • Rankings distribution
  • Best rankings & SEO landing pages
  • Rankings opportunities
  • Traffic trends
  • Traffic & conversions distribution
  • Search engines distribution
  • Device distribution
  • Countries distribution

Technical Checklist

  • Accessibility & Architecture
  • Canonical tags
  • Crawl & indexing status
  • DUST (Different URL, Same Text)
  • Hreflang tags
  • HTTP Codes
  • Mobile friendliness
  • Rich-snippet
  • Website’s speed
  • XML Sitemap & Robots.txt

Semantic Checklist

  • Content SEO-friendliness
  • Google news compliance
  • Headings
  • Images (ALT tags, captions…)
  • Internal links
  • Keyword targeting
  • Local SEO
  • Meta descriptions
  • Title tags
  • Videos


Technical Audit Services


What are the outcomes?

The SEO audit helps to define a strategy that will improve the relevancy of your pages based on the criteria Google uses to rank the pages.

  • We make sure that your pages are accessible so that Google can scan them.
  • We ensure that there is no blocking points that would prevent Google to index your pages in search results.
  • We provide solutions to improve the key pages, the ones that will rank and generate revenues for your company.
  • We help you to implement and to test (quality control) the necessary changes that will improve the relevancy of your pages.
  • We monitor results and improve the strategy to maximise your ROI. 

FAQ About Our SEO Audits

No. The SEO audits provided by Get Clicks are customised and not generated by free tools that you can find online. Some SEO agencies can provide that kind of report but this is not our vision of a professional SEO service. Get Clicks uses tools to get data about your webpages but the reports are fully customised.

We scan your pages such as search engines do and we analyse the data to highlight the blocking points that prevent your website to rank higher in search results. By sorting the data and using various sources to run analysis, we can identify key optimisations that will help your pages to outrank your competitors.

We implement the optimisations that can be managed through your CMS (Content Management System) and we will run UAT (User Acceptance Tests) for the changes your technical or content team will be in charge of, to ensure that they were successfully implemented.

Two weeks after signing the contract. Note that the duration to complete a technical SEO audit depends of the size of your website.

Yes we do and we come to see you wherever you live in the world!

Yes we do. Get Clicks is also specialised in multilingual SEO and has international clients in Asia, Europe and North America. We mainly do SEO in English, Traditional Chinese, Simplified Chinese and French.

Yes. A SEO audit is the main deliverable that a SEO agency can deliver. Since it will help to define a strategy that will aim at making pages more relevant based on the criteria that Google, Baidu or other search engines use to rank them in search results.

An audit should be done at the beginning of the SEO project. Then, if you revamp your platform or your pages, whether you are doing user-experience changes or switching to another system, running new audits and analysis is advised.

Yes, please contact us if you want to receive an example.


TESTIMONIALS

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Other Technical SEO services


Log Analysis

We compare the logs and the crawl data to compare what you have in the site and what search engines can access.

SEO Specifications

We help you to make your site SEO-compliant by providing specifications while you are in the development stage.