SEO Audit

Running an audit is the first step of a SEO project because it helps at identifying blocking points in order to provide solutions. Based on the, we can highlight the right strategy according to the strengths and weaknesses of your website. Several checkpoints will be analysed. It will lead to different solutions that will be prioritised to highlight the quick-wins, the middle-term evolutions and the additional deliverables that should be created. Doing a site’s audit is an important step, you will find below some insights about Get Clicks provide you a relevant SEO audit.

SEO

From weaknesses to strenghts



Structure of a SEO audit


There are different ways to do a site audit but the main goal is understanding how your site currently perform on search engine result pages and how can we improve it to reach the next level. To give you some visibility about the way Get Clicks runs a site audit, you will find some details on the structure of the document you will receive. Note that a SEO audit both combine the use of tools and manual checks.

ANALYTICS & RANKINGS

To understand how your pages rank in search results and what is the weight of SEO as part of your global traffic, conversions and turnover

TECHNICAL AUDIT

To make sure that your content is accessible, easy to access, without errors to improve UX and search engines crawling & indexing process

SEMANTIC AUDIT

To make sure that your content is SEO-friendly so that search engines can understand the topics & rank your pages on relevant keywords

PRIORITIES

To highlight the quick-wins that should be implemented and the SEO optimisations that will require more time or more deliverables to be live


Why no link audit in your SEO audit?

Because we focus on what we call “on-site” SEO as part of this type of audit. We do provide link audit, but it’s generally a different deliverable because we analyse your link profile compared to your competitors. However, we can include it as part of the SEO audit, in necessary, and focus on your site only.

READ MORE ABOUT LINK AUDIT

Some tests run during the audit


You can find below some examples of the tests that will be run during the audit, as part of our SEO services. Please note that the list provides insights only. There might be other tests during audits, depends on the findings.

Technical SEO Audit Part

  • Accessibility & Architecture
  • Canonical tags
  • Crawl & indexing status
  • DUST (Different URL, Same Text)
  • Hreflang tags
  • HTTP Codes
  • Mobile friendliness
  • Rich-snippet
  • Website’s speed
  • XML Sitemap & Robots.txt

Semantic SEO Audit Part

  • Content SEO-friendliness
  • Google news compliance
  • Headings
  • Images (ALT tags, captions…)
  • Internal links
  • Keyword targeting
  • Local SEO
  • Meta descriptions
  • Title tags
  • Videos

Why SEO audits matter?


Be accessible

It aims at setting-up best-practices to have an accessible website, both for search engines and for users

Be read

Improve the content and its SEO-friendliness will bring more users to your pages and target their intent

Be strategic

It's the only way to set a strategy based on areas to be improved, efforts needed, and expected results


HowDoes It Work


After having received your request, I will call you back to discuss with you about your needs. Then, I will run a free pre-audit to introduce a strategy. Please visit my pricing page to know more about the way I price SEO projects.

You can also connect and contact me directly on LinkedIn.

Or give me a hand by rating this page or share it to your network 🙂

SEO Audit
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