AI Search Optimization

AI Search Optimization, also named GEO for Generative Engine Optimization, analyses how your brand appears across Google AI Overviews, AI Mode, ChatGPT, Deepseek, Gemini and other leading LLM platforms.

This approach identifies the prompts, personas and AI systems that shape discovery and influence how users receive answers. It tracks citations, competitors and the content formats that trigger inclusion in AI generated results.

With this data, Get Clicks builds targeted actions that improve visibility, authority and relevance across generative engines. Based in Hong Kong, Get Clicks helps global brands like Toyota, Ecovacs and Preply strengthen their presence across AI powered search.

Be Visible in Google AI Overviews, AI Mode, ChatGPT & More

How GEO Is Different From SEO?

GEO and SEO share the same fundamentals, where SEO serves as the basis for GEO, and a strong SEO foundation becomes a major asset for GEO and AI search.

This includes understanding search intent and expected SERP page types, providing rich, useful, up to date and well structured answers, creating unique sourced content that demonstrates real expertise (E E A T), strong on page SEO, solid technical SEO and building backlinks to grow brand authority.

However, differences appear as we move from keywords to conversational queries, with Google and AI models ranking passages rather than full pages.

Brand mentions and media coverage also have a strong impact on GEO.

Strong SEO Foundation

A solid SEO base is vital because GEO relies on the same core signals. Clear structure, relevant content and clean technical implementation help AI systems read pages accurately and select them more frequently.

Optimise for Passages

AI systems rank passages, not full pages. Each section must stand alone with clear structure, helpful explanations and precise details. Well crafted passages increase your chances of appearing in AI generated answers.

Brand Mentions & Media

Brand mentions and media visibility strengthen authority. Digital PR, expert commentary and consistent brand presence across reputable websites help LLMs trust your signals, increasing inclusion in AI powered search results.

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AI SEO Services (GEO)

Get Clicks helps you build a GEO focused content strategy by identifying key AI search opportunities and delivering ready to use actions that strengthen visibility across LLMs and AI search.

  • GEO Audit : Evaluates how your brand appears, performs and is interpreted across Google AI Overviews, AI Mode and major LLM retrieval models.
  • Listicles & Mentions : Finds high value articles where your brand should appear but is missing to improve presence in AI generated results.
  • Expert Commentary (HARO Like) : Provides expert insights to journalists to secure brand mentions, media visibility and potential backlinks across trusted publications.
  • Amazon Page Audit for eCommerce : Reviews your Amazon presence as LLMs rely heavily on Amazon data when generating product related answers.
  • Content Optimisations for LLMs : Improves passages and chunks so AI systems extract, rank and cite your content more accurately.
  • AI Visibility Monitoring : Tracks your presence across Google AI features and major LLMs using defined prompts and persona based scenarios.

How Get Clicks Optimises AI Search (GEO)?

GEO Audit

Reviews core SEO foundations and AI crawlability to confirm each section is structured and optimised for passages and chunks.

1

Chunk Optimisation

Structures and refines content so passages are easily extracted, ranked and cited by LLMs in AI generated answers.

2

Brand Mentions

Builds authority through expert commentary, listicles and targeted mentions that help LLMs recognise your brand as a trusted source.

3

Digital PR

Pitches data driven stories to media, earning mentions and backlinks that strengthen trust signals used by LLMs.

4

AI Reports

Defines topics, personas and prompts to track visibility across LLMs and guide ongoing AI search optimisation.

5

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