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Content Marketing

Content Marketing or Inbound Marketing refer to a strategy which aims at reaching new visitors using content. Users are looking for information while search engines need it to rank your pages on search results. By defining a content marketing plan, Get Clicks will help you to fill these two requirements. A great content can be used as part of your e-mail marketing strategy and will also be shared on social media which will drive more traffic to your site. Get Clicks offers inbound marketing consultancy in order to highlight the relevant topics you can talk about to leverage SEO performances as well as other sources of traffic.

Content Marketing Strategy Hong Kong

Why Investing On Content?

Content is the most valuable asset of the web

Content Marketing has multiple benefits. Of course, you can talk about the history of your brand, which is a great way to build trust with your visitors, however, what if we try to set up a strategy that would improve SEO and your exposure regarding topics that you haven’t thought about yet? Inbound marketing is a great way to attract new audiences by delivering great content that will engage users with your brand. By analysing how users are searching information about your products and services, Get Clicks can help you to define an efficient content strategy.

Answer Needs

Users are looking for information. They ask questions to search engines but do you currently provide answers to these needs that can be easily identified? Satisfy them so that they will engage with your brand.

Prove your expertise

Users and search engines need to trust your brand to engage with you. A great inbound marketing plan will help you to develop that confidence and it will help you to improve your rankings and to increase your sales.

Get Exposure

Adding new content will help you to rank more pages on search results which will result in getting more organic traffic. This content will also be useful for your social media and e-mail marketing strategy.

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Content Marketing Services

Get Clicks helps you to define a content plan by highlighting key topics and by delivering ready-to-use content that you have to upload on your site. Here is a sum-up of what we do:

  • Identification of the key topics and sub-topics
  • Writing of the specifications for the copywriters
  • Sign-off of the topics and specifications
  • Make the content SEO compliant
  • Recommendations on how to link the content in your site’s structure
  • Check the content and the internal links once online
  • Performance report for the newly created pages

How to manage a content strategy?

Topic Research

Similar to what we do for SEO, the starting point is a research about the topics users are searching regarding your industry. We highlight and categorise them.

1

Briefing

We sign-off the topics and the brief issued by Get Clicks that will be shared with copywriters to make sure that pages will match your internal policy.

2

Copywriting

Outsourcing of the content writing to skilled copywriters. You do not have to manage anything, this is an outsourced step that Get Clicks manages.

3

Content Delivery

After having optimised the content, Get Clicks will deliver the pages and will provide recommendations about the way you should linked them in your website.

4

Monitoring

The content is uploaded on the site, Get Clicks will follow the performances and provide recommendations to improve them, if necessary.

5

Other services

Technical SEO

We scan your website and we run analysis to highlight the code-related issues. We provide recommendations, set priorities and draw a roadmap.

Semantic SEO

We identify the relevant terms that your brand should target and we propose content optimisations that will help to improve your keyword targeting strategy.

Linking Strategy

Our link audit and competitor analysis will help you to better communicate online. We identify ways for you to get more links from relevant websites.

HowDoes It Work

After having received your request, we will call you back to discuss with you about your project. Then, we will run a free SEO pre-audit to introduce you a strategy that will aim at improving your performances in search results.

You can also connect and contact me directly on LinkedIn.

Content Marketing

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