Semantic SEO

What is semantic SEO? It is a content audit which aims at analysing whether the content of your pages is relevant, user and SEO-friendly. Since your pages will be visited by users who need and by search engines your site will perform much better if the content is optimized. Users will convert and search engines will surface your pages in search results according to the targeted keywords of your pages. A semantic SEO audit will highlight how the targeted keywords should implemented on your pages.

SEO

Have a SEO-friendly content



Goals of semantic SEO


As you know, users and search engines spiders will visit your site. They have different goals, but both of them must understand the topics of your pages. If your content does not provide the necessary information for a user, they won’t buy your products or services. On the other hand, if you don’t improve your content for search engines, they will not be able to understand the topic of your pages and they will not surface your pages when users are looking for information related to your activity.

CONTENT STRATEGY

To set a strategy and to provide guidance on the way the main content related SEO signals should be written

KEYWORDS & INTENT

To ensure that your pages are targeting the right keywords so that we target a realistic intent and pages surface on Google

UNIQUENESS

To ensure your content and tags are unique so that it won't confuse users and pages won't compete with each other in search results


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Any semantic checklist?

While the technical SEO audit aims at making your that the pages are accessible, the semantic one will highlight ways to optimize your content. Here are some examples of content related checkpoints Get Clicks will look after:

  • Duplicate content to check if your content is accessible through various pages
  • Title tags to make sure that they target the right keywords
  • Meta description to increase click-thought rate from search results
  • Headings to structure your pages the right way
  • Internal links to ensure that they are relevant and SEO-friendly
  • Images (ALT tags, captions…) to surface them on Google Images
  • Other content related items like videos, landing pages…

Why semantic SEO matters?


Be understood

If search engines can't understand your content, pages won't surface, user's won't buy.

Improve UX

It also benefit to users by making the content easier, richer and more straightforward.

Content team will thank you

It aims at setting-up best-practices, for instance, regarding the way to write internal links and headings.


HowDoes It Word


After having received your request, I will call you back to discuss with you about your needs. Then, I will run a free pre-audit to introduce a strategy to improve your performances. In the meantime, please visit my pricing page to know more about the way I price SEO projects.

You can also connect and contact me directly on LinkedIn.

Semantic SEO
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