SEO Trainings

Why learning SEO?

Learning SEO is key if you are working in the digital marketing industry, since it is most likely the main source of traffic and turnover for any type of website. It is also the most interesting channels in terms of ROI since you don’t have to pay Google for each visit you receive. However, since SEO involves four main areas (technical, semantic, communication, local), different teams have a key roles in ranking pages to increase the organic performances. Get Clicks has created different SEO training courses to help your teams to better run SEO campaigns. They are suitable for CEOs, digital marketing managers and executives, copywriters, product managers as well as for web-developers. Whether you’re a beginner or if already have some knowledge, you will learn something useful, for sure.

Your SEO Trainer

Killian Kostiha, is a senior consultant with +10 years confirmed experience in SEO. He worked in-house, in SEO agencies and trained teams in Hong Kong and Europe, from various industries:

• Automotive : Citroën, Toyota.
• Entertainment : Stade de France.
• Finance : Société Générale, Le Conservateur.
• Health : Laboratories Juva Santé.
• Hospitality : New World Hotels, Peninsula, Shangri-La.
• NGO : Freedom House.
• Retail : Herman Miller, Lane Crawford, Whiskers N Paws.
• Sciences : Nature Group.
• Services : Alarice, FedEx, iProspect, Recruit, Shopify.

You will discover here the training packages and the outcomes you can expect.

To start learning SEO, the “SEO Basics” module is the best way. It will give you all the keys to understand how does SEO work.

You will know more about:

• The search engines landscape in the world and in Hong Kong, as well as how Google became the most used search engine.
• The different steps a search engine like Google needs to perform to make your pages visible in search results (crawling, indexing and ranking).
• The philosophy of Google about SEO and what are the rules you need to follow in order to increase your rankings.
• The evolution of Google Ranking Algorithms as well as how it impacts the different departments of your company.
• The different types of results you can find in a SERP (Search Engine Result Pages) and how to leverage them.

The “Technical SEO” module is designed for web-developers and IT managers. The goal is to give you the keys to improve the coding of your platform.

You will know more about:

• How to run SEO audits, identify issues and what solutions you have to implement in order to improve the crawling and the indexing of your website.
• What are the best-practices for each technical signal that can impact your organic performances (tagging, canonical tags, robots.txt, XML sitemap, pagination, filters, server logs, multilingual SEO, response times, structured data, redirects, accessibility…).
• What tools can be used to monitor the technical side of your platforms and how to use them.
• How to improve your eShop and your CMS (Content Management System) whether you are using WordPress, Shopify, Wix or other homemade solutions.

Related Services: SEO Audit – SEO Specifications for New Websites – SEO Log Analysis

The “Semantic SEO” module is designed for copywriters and content managers. The goal is to give you the keys to improve your content and to find new ideas to create more landing pages.

You will know more about:

• How to run a keyword research in order to understand how potential clients are looking for information about your products and services.
• How to optimise your pages and write powerful texts, based on the terms you target, in order to improve your keyword targeting strategy.
• What are the best-practices for each semantic signal that can influence your organic performances (Title Tags, Meta Descriptions, headings, internal links, texts, images and videos).
• How to set-up a content marketing strategies that will help you gaining trust from your audience as well as to improve your organic performances.

Related Services: Keyword Research – On-Page Optimisations – Content Marketing

The “Popularity SEO” module is designed for marketing, PR and management teams. The goal is to give you the keys to improve your digital communication and to get more links that will skyrocket your pages in search results.

You will know more about:

• How to run a link audit in order to know the websites that are currently pointing to your platform and how to improve the situation.
• How to improve your online communication in order to get new backlinks from high-quality platforms that will help your pages to rank higher.
• What are the main data you need to take into consideration when it comes to link building like the “number of links”, the “referring domains”, the “types of links” and the “anchor texts”.
• What are the best-practices for each link building technique and how it can impact your organic performances.

Related Services: Link Audit & Link Building

The “Local SEO” module is designed for digital marketing and retail store owner. The goal is to give you the keys to improve your visibility in Google Maps and in the Local Pack displayed in search results.

You will know more about:

• How to set-up your Google My Business account and how to make sure that your configuration respect Google ranking criteria.
• How to handle your account to ensure that you will have a sustainable strategy in the long-run (e-reputation, store management, local directories…).
• What are the best-practices to rank your pages in Google Maps and in the Local Pack to be visible for local queries.

Related Services: Local SEO