SEO is the main source of traffic for eCommerce websites and the most interesting in terms of ROI. However, few online stores are optimised for search engines due to their specificities.
Get Clicks offers tailored SEO solutions for eCommerce that will aim at creating quality organic visits that will increase your online sales.
If the basics of SEO like writing unique title tags, having structured headings, providing a website that does not return errors, apply when you are trying to reach the top of search results for your keywords, your web-store can have various issues that might prevent it to perform well in Google. Besides improving the coding and the content, there are some differences between a showcase and a eCommerce that Get Clicks focus on. Get Clicks worked on various online shops both in Hong Kong and in France including Lane Crawford, Plantin Kaviari, Citroën or Absolument Design.
Categorising products and, in a more general way, designing the right site's structure can lead to some errors that may impact your rankings in search results. For instance, if you have close categories that will compete between each other or if you don't use the right terms that users type in search engines, your e-commerce platform might have issues to perform.
Many e-commerce websites will directly use the product description provided by the manufacturers. In that case, it will necessarily create duplicate content since the resellers will have similar pages. Besides creating issues for SEO, it can also be a blocking point to sell online since the product descriptions will not be attractive enough to engage your audience.
E-commerce websites use filters and sorting features to improve the user experience by giving the option to better find products. However, these features can lead to various issues like duplicate content or impact the technical side and the crawling by creating spider traps. There are various ways to have SEO-friendly filtering options and Get Clics can help you to do so.
If your online store proposes a wide range of products and categories, it can quickly be a nightmare from a search engine standpoint. For instance, if you have a mega menu that lists all your categories, ``sneakers`` can be linked to ``skincare`` which is un-related from a semantic standpoint. How to make sure that Google will crawl related links? We can help you.
When we work on SEO for online shops, we provide regular services like SEO audits, Keyword Researches, On-Page Optimisations but we also make sure that we will tackle the specificities of eCommerce platforms:
Online buyers start by searching on Google. If your products are not there, you’re missing an opportunity. SEO is one of the most profitable channel for an online store. It can represent 25% to 35% of the monthly organic sales, sometimes more, depending on how the other channels performs.
Besides auditing the platform and defining the keywords, Get Clicks focuses on the way Googlebot crawls the pages, on improving the content of the categories and products, on implementing the structured data and on working on the internal links. The goal? Make sure each product is indexed and ranked in the top results so that you can sell more.
Each project is different and requires investigations to be able to come up with an accurate quotation. While you can contact us to have a free consulting session and quotation, please note that Get Clicks values transparency. There is no hidden cost and we work on an hourly rate basis. Prices depend on the scope of work and efforts to reach your marketing goals.
CMS (Content Management Systems) are used by many brands to create their websites and online shops. WordPress, Magento, Shopify, PrestaShop, are some of the most common CMS to sell online. Each one of them can be customised but some like Shopify have limitations. It totally depends of your needs but Get Clicks can help you defining them and has experience with those CMS.
Most of our clients have online stores in different countries, different niches and using various CMS. Get Clicks has proven track records increasing the organic sales thanks to SEO and feel free to contact us to get our latest case studies.