SEO specifications are recommendations that are issued for new websites.
During the development stage, Get Clicks can help your team to build a SEO-friendly platform so that it will perform in search results right after the launch. We issue requirements and we run several sets of tests.
In order to perform well in search results, it is important to launch a SEO-friendly website, both from a front and a back-end standpoint. That way, we can ensure that the code, the content match search engines criteria and that we have the necessary features in the back-end to modify the right tags. Most of the time, it will be more profitable for a brand to develop a SEO-friendly website during the initial stages of the project rather than when the website will be online. To do so, we proceed in two steps.
We first write SEO specifications based on the wireframes and the content available in the testing environments. These requirements will deal with the technical developments (architecture, loading times, URLS, content that can be crawled...), the semantic ones (headings, title tags structure, internal links...) and the back-end to ensure that it has the necessary features to handle the basic SEO tags.
Once the requirements are implemented, we will run tests to ensure that the developments were successful. Tests can be run on wireframes and directly in the testing environments according to the requirements and the stage of the project. Various documents can be delivered based on the findings and they will provide details about the tests that were successful and that failed so that developers will know what to fix.
Requirements will be helpful to launch a new SEO-friendly website but not only. There are several advantages working on specifications before the launch or when your team revamp your existing website.
We provide analysis and on-site SEO recommendations to make sure that your website will be compliant with the criteria that search engines use to rank webpages :
That type of analysis shall be done based on your wireframes, your site’s structure and will include +30 recommendations, including a feedback about the strategy that your competitors use.
After having issued the SEO specifications, Get Clicks offers two rounds of UAT (User-Acceptance Tests), to make sure that the requirements are successfully implemented. These tests will be run in your staging environment and in production, once your new website will be available to the public.
SEO should be included at the very beginning of your internal discussions. Since it can influence the coding, the CMS (Content Management System), the site’s structure, the pages that you will create and/or the tagging of the pages, it is recommended to loop your SEO agency as soon as possible. We can discuss about your project and advise about the best way to manage your SEO strategy.